IJM Land managing director, Edward Chong
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Corporate Story
Building Legacies For Future Generations
IJM Land nurtures communities and ensures
harmonious co-existence between nature and society.
IJM Land nurtures communities and ensures harmonious co-existence between nature and society.
IJM Land nurtures communities and ensures harmonious co-existence between nature and society.
“Our dream of building Bandar Rimbayu was to
create a fully integrated and connected community set amidst and at home with
nature. We fully appreciate that integrated and honsticliving environments need
first to offer convenience to the people within its ecosystem,” - IJM Land managing director, Edward Chong Sin Kiat
EVELOPERS are builders of the nation. IJM
Land goes beyond this by being responsible to stakeholders, communities and the
environment with the intention of building legacies for future generations.
According to IJM Land managing director
Edward Chong, the spaces that they design and build are not limited by the
structures upon which they stand, but are liberated by the purpose of what they
mean.
Their push towards constant revolutions in
environmentally sound property development projects reflects their commitment
to eco-innovation in building design and sustainable integration.
Rather than an add-on, the purpose of
benefiting their residents and communities is reflected in their innovation and
creativity that is evident across all their developments and properties.
They are guided by the principle that the
perfect living space does not solely consist of architecture and surrounding
landscape within its walls, but rather, it thrives on the liveability and
sustainability within an ecosystem that extends to all aspects and touchpoints
within the immediate community.
Where commercially feasible for their
developments, features that offer better air quality, reduces carbon emissions,
provides lush greenery and landscaping, and investments in equipment that
reduce consumption of energy and water have been incorporated.
This comes in the form of township value
creation, community development and support, access and connectivity provision,
capacity enhancement, rain harvesting, renewable energy, waterways protection
and rehabilitation, landscaping, waste recycling and others.
He added, “As a responsible developer, we
aspire to go beyond architectural excellence and the bounds of conventional
thinking to create sanctuaries of comfortable and holistic living environments
that are mindful of the lives and lifestyles of the communities we serve.”
Nurturing
communities
Value creation to buyers does not end with
the completion and handing over of units with vacant possession. It continues
with sensitive and continuous enhancements to neighbourhoods and townships to
provide a better living experience.
“It is by our nature that we foster close-
knit communities in our properties. After all, homeowners are at the heart of
all that we do,” he said.
Their neighbourhoods and townships
emphasise a healthy, conducive and safe community living environment, with
amenities such as parks, recreational areas, jogging tracks and bicycle lanes
within developments being focal points.
Much attention has been devoted to
creating user-friendly facilities and promoting green and outdoor living for
communities.
With housing as one of the largest
commitments in the lives of most Malaysians, IJM Land is compelled to act
responsibly by delivering on their promises on time and every time.
“The work at IJM Land is driven by the
values that we have and principles that we practise, where the customer is
always at the heart of our business.
“We take pride in building properties or
families, businesses and communities that resonate with them. It is a privilege
for us to engage with them and an honour to gain their trust. We see our
properties as destinations for our residents rather than shells, and we are
here to help them on their journey.
“We do this as we believe that it benefits
the livelihood and well-being of our communities. Our commitment in creating a
harmonious and liveable community can be seen in some of our townships like
Seremban 2, S2 Heights, Bandar Rimbayu and Shah Alam 2, where we make
continuous efforts to improve and maintain existing infrastructure and
amenities in the townships,” he said.
Chong cited Seremban 2 as a thriving
community where lives and relationships blossom. This is a fully integrated and
sustainable township held up by great people and cultures with strong community
ties and respect for the environment.
Seremban 2 was launched 21 years ago, and
the developer has continued to stay invested in the neighbourhood and
community. In order to help residents to build a stronger emotional connection
to the township, the developer has been making subtle tweaks to the Seremban 2
township through the decades.
The developer’s biggest innovation and
creative solutions occur in planning, problem solving and green initiatives
that benefit the community and creating opportunities for homeowners and
families to celebrate the joy of life.
They had introduced a number of community
and environmental-friendly initiatives to serve their township. This included
dedicating large parcels of land to open areas and parks that serve as the
township’s green lungs, fitting eco-friendly applications and equipment into
homes,
composting vegetation waste and harvesting
rainwater.
A wide range of essential, retail,
commercial and recreational amenities has also been introduced to the township
over several years.
Seremban 2 has met its goal of becoming
the township that would change the landscape of Seremban. It has been the
catalyst in uplifting the Seremban address and has become a benchmark for
future development, not only for the vicinity, but also for prime locations
throughout the country.
“As we have played a big hand in nurturing
this for so long, for us, Seremban 2 is nothing short of a place called home.
We are proud to be a part of the Seremban
2 community as it is something that we have continually worked for - to develop
a close-knit family where relationships not only blossom but last as well,” he
said.
“In customer surveys, we discovered that
buyers of the project’s initial launch had in fact returned to purchase new
homes for their children. This indicates that there is a sense of belonging
here within the Seremban 2 community and it comfojjg^ us that we have done
something rightfne added.
Symbiosis of nature and society
Built and natural environments can
co-exist with one another in a harmonious manner. IJM Land leads by example
with exceptional developments such as Bandar Rimbayu, Pantai Sentral Park and
The Light Waterfront.
The Light Waterfront is part of a greater
development plan conceived especially for the growth of Penang. Dubbed The
Jewel in Penang’s Crown’, The Light Waterfront Penang is an iconic and fully
integrated seafront eco-friendly property development set on the shores of the
eastern coastlines on Penang Island with breathtaking views of the historic
Malacca Straits and Penang Bridge.
Designed to complement Penang’s unique
cultural identity while amplifying its love for the arts and stimulating
eco-centric thinking and living, it fuses visionary architectural amplifying
its love for the arts and stimulating eco-centric thinking and living, it fuses
visionary architectural concepts with eco-friendly elements, offering a unique,
nautical-themed lifestyle.
This development is highly regarded
internationally with accolades such as FIABCI World Prix d’Excellence Awards
2015 (Silver - Master Plan Category), FIABCI Malaysia Property Awards 2014
(Winner - Master Plan Category), The Edge Notable Property Achievement Award
2015 and StarProperty.my Awards 2016 (Excellence - The Wow Award).
The Light Linear and The Light Collection
series are Penang’s first green homes, having been the first residential
development in the state to be awarded with certifications of Green Building
Index.
The Light Waterfront Penang is designed to
help reduce carbon trails and decelerate global climate change by adopting
green measures and installing green technology items in every unit, as well as
in the vicinity.
The most unique feature within The Light
residential development is the self-sustaining marine ecosystem in the form of
the salt waterways.
The waterways weaves around and
interconnects the cluster of buildings, teeming with corals and fish.
Besides creating awareness of a coral
reef’s natural habitat, the waterways would also serve to reduce the ‘heat
island’ effect and cool the surrounding area, as well as act as both a
conservation and the waterways would also serve to reduce the ‘heat island’
effect and cool the surrounding area, as well as act as both a conservation and
education tool for future generations.
The Turtle and Marine Ecosystem Centre
supports this effort, and there are collaborative efforts in the pipeline for
future marine life breeding and rehabilitation programmes. This feature has
earned IJM Land a place in The Malaysia Book of Records 2015 for the first
marine ecosystem in a residential precinct.
The development is also Penang’s first
residential development to install wind turbines. Penang’s tropical climate and
constant sea breezes are used as sources for wind turbines and solar panels to
produce electricity for the clubhouse compound.
Bandar Rimbayu is another example of a
sustainable township development, inspired by nostalgia for a time when life
was simple and people lived close to nature, in a safe and supportive
neighbourhood.
Bandar Rimbayu’s identity as a green
township is expressed by sustainable use of natural resources and environmental
consciousness.
The entire development is lush with
greenery and water features, and this has a profound effect of cooling the
ambient heat of the development as a whole.
The Arc is an iconic landmark in the
property development landscape that serves as a social hub and sustainable
centrepiece, drawing in members of the community into 10,000 sq m of elevated
green deck a football field, herb and flower garden, green walls with over
50,000 trees, a scenic creek and board walk, as well as the future Bandar
Rimbayu club house.
“Our dream of building Bandar Rimbayu was
to create a fully integrated and at home with nature. We fully appreciate that
integrated and holistic living environments need first to offer convenience to
the people within its ecosystem,” he said.
“Residents also won’t need to travel far
as it will have the advantage of connecting to a full suite of services on the
development itself. This will allow residents time to dedicate themselves to
more important things like family, work, study and health. It helps to reduce
the community’s carbon footprint as people would not need to travel far to get
the services they require,” he added.
Touting Pantai Sentral Park as Kuala
Lumpur’s one and only urban forest city, its eco-innovation proposition of
modern-day conveniences with nature- inspired living has attracted keen
interest from homebuyers and investors alike.
Set against the stunning backdrop of a
200-acre forest in Bukit Kerinchi, the township is designed to integrate
residential, commercial and recreational touchpoints with the serenity of
nature.
The natural landscape, green canopies and
predominandy north- south orientation of the infrastructure avoids heat gain.
The development employs a rainwater harvesting system to collect rainwater for
reuse in irrigation and landscaping.
Homeowners can enjoy the outdoors with
direct access to a number of gardens, parks, a lake on the property, hiking
trails, flora education parks and natural streams.
“Here at Pantai Sentral Park, one can
truly step out from their doorstep and straight into the adventures of the
outdoors, something no other property development in the Klang Valley can
offer,” he commented.
Serving stakeholders
As a developer with a strong legacy, IJM
Land is driven with the aspiration to provide a truly unique lifestyle
experience for its customers, connecting them to nature and each other,
balancing exclusivity and inclusivity seamlessly and nurturing a strong sense
of community and family within a safe and secure environment.
“At the very core, we are a service-
centric company with a culture that places great emphasis on delivering the
needs of others and exceeding stakeholder expectations. This is our premier
priority, key differentiator and competitive advantage.
“Acting upon this in all comers of our
organisation, it touches all interactions with personnel, partners, customers
and the community. It is with this focus on service excellence that we create
positive legacies and bring life to ordinary spaces.
“With each development, we build on our reputation as the developer for the people. Within our local community, we aim to support various meaningful causes for children, youth, the less privilege, education, sports and the arts,’ Chong concluded.
“With each development, we build on our reputation as the developer for the people. Within our local community, we aim to support various meaningful causes for children, youth, the less privilege, education, sports and the arts,’ Chong concluded.
Area Focus
Growth in demographics, economic activity and
infrastructure development shapes property landscape.
THERE
is a wide range of factors that is driving growth in Southern Klang Valley, and
such factors make this region an attractive place for homebuyers, investors and
businesses alike to settle in.
IJM
Land managing director Edward Chong commented that some of Klang Valley’s
southern corridor’s traction and appeal lies in its connectivity and improved
accessibility, making this corridor an accessible residential address. The
convenience and ease of travelling to the southern corridor of Klang Valley
increases its attractiveness as a place to live and work.
Property
investors and buyers are also drawn to this corridor because of the
availability of landed houses, the most sought after residential type and lower
house prices compared to properties in prime areas in Kuala Lumpur, Petaling
Jaya and Subang Jaya.
Mah
Sing Group C Suites chief sales officer James Bruyns shared that Southern Klang
Valley is a preferred alternative living area for many. There are many new
townships mushrooming from Semenyih to Bangi and Dengkil with affordable homes priced
from RM300,000 onwards.
Compared
to other areas such as Bukit Beruntung and Serendah, Southern Klang Valley
offers more established road networks and multiple access points for ease of
accessibility.
Maturing Communities
SK
Brothers general manager Chan Ai Cheng cited that many expressways such as the
Lebuhraya Damansara-Puchong (LDP) in Puchong, South Klang Valley Expressway
(SKVE) in Seri Kembangan, Central Link KL- Putrajaya Highway, North-South
Expressway (NSE) and Maju Expressway were created to ease traffic
accessibility.
A
LBS spokesperson commented that the area has great potential due to its close
proximity to educational institutions, medical, recreational and retail
facilities such as Sunway University, Taylor’s University Lakeside Campus,
Columbia Asia Hospital, Hospital Putrajaya, Sunway Lagoon Theme Park Putrajaya
Botanical Garden, IOI Mall and
Chong
commented that the continued population growth of the Klang Valley is driv by
the large young Malaysian population tha could unlock a potential source of
domestic demand and growth.
With
the continued maturity of the developments located within the Klang Valle
Southern Corridor, the demand and popular of the developments within this
corridor will only improve. The implementation of the high-speed rail link to
Singapore may provid a further impetus to the development of this corridor.
Bruyns
commented that there are many major industrial hubs, multinational corporations
and educational hubs surrounding the Southern Klang Valley that create job
opportunities.
With
the increase in population and convenient accessibility, there is more dema: on
properties in the area. Property prices have escalated over the years. A linked
homi has risen in price from RM200,000 in 2011 to RM700.000 onwards currently.
Transformation beneficiaries
Chan
commented that in the real estate sectc the sole motivation for developers to
go into and explore the southern part of the Klang Valley is because they could
increase their la banks for future developments at cheaper prices.
“These
land banks are located in areas where there will be plenty of amenities and
infrastructure growth that will materialise ii a few months to a few years’
time. One good example is the Sungai Buloh to Kajang MRT line that will be
operational soon. These fact will transform Southern Klang Valley into a
strategic location for businesses to boom,” added.
With
Mah Sing’s 428-acre Southville City @KL South is located on the main stream of
Klang Valley’s southern corridor, Bruyns sail that its strategic location and
high visibility along the North-South Expressway, business and the commercial
component of the development will be positively impacted.
Bruyns
said, “The convenient accessibili
interested
buyers and investors, which will then increase the market demand. The
development is targeted to be the main attraction of Southern Klang Valley with
Mah Sing Group as one of the major property players in the area.”
LBS’s
spokesperson commented that the development of their flagship township, Bandar
Saujana Putra ( ESP), features quality properties that caters to purchasers
from different income levels. The development also provides a full range of
faculties including schools, shops, a police station and parks, with a
hypermarket and hospital in the pipeline. This makes BSP a self-contained
township that offers a safe and relaxing environment to live in.
Chong
shared that Seremban 2 is strategically located 1km from the Seremban toll
plaza and 4km from Seremban town. Accessibility to the township is facilitated
by North-South Expressway, Elite and Lekas highways, connecting Seremban 2 to
locations such as Kuala Lumpur City Centre, Kuala Lumpur International Airport,
Putrajaya and Cyberjaya. A stop in Seremban for the KL- Singapore high-speed
rail will further enhance its appeal.
Similarly,
with a lot of development projects and expressways such as Kesas, LKSA, Elite,
SKVE and WCE linking Bandar Rimbayu to neighbourhoods such as Petaling Jaya,
Bandar Sunway, Subang Jaya, Puchong, Shah Alam and Klang, the development is
poised to become the next vibrant township in the vicinity.
The Golden Triangle
Renaissance
Kuala Lumpur's
leading commercial, shopping and entertainment hub will continue to prosper.
THE Golden Triangle in Kuala Lumpur has seen rapid growth over several decades. Unique
synergy between different economic sectors has resulted in a multiplier effect
on growth within this region. With the region undergoing a regeneration, the
Golden Triangle will continue to experience growth in the future.
The Golden Triangle is Malaysia’s leading
commercial, shopping and entertainment hub, located at the north east of
Central Kuala Lumpur and roughly covering the areas north of Jalan Pudu and
Jalan Changkat Thambi Dollah, west of Jalan Tun Razak and south of Jalan
Ampang.
It is already hosting both national .and
global headquarters of several multinational companies, an internationally
renowned shopping
Golden Wangle’s regeneration
Azmar commented
that TRX is a catalytic development for the regeneration of the Imbi area, and
in extension, the Golden Triangle itself. Located at the crossing of Jalan Tun
Razak and Jalan Sultan Ismail, it will serve as the new southern gateway to
Kuala Lumpur and will extend the current KL CBD and the Bukit Bintang shopping
belt.
TRX will also
host Line 1 and Line 2 of the MRT at the TRX interchange station. It is
expected to be the busiest MRT station in Kuala Lumpur, due to its central
location and pedestrian connectivity to Bukit Bintang that will enable it to
draw high pedestrian traffic to the surrounding area.
TRX can create a
huge potential in expanding the existing Golden Triangle's shopping destination
by enhancing the existing Bukit Bintang shopping belt and extending it all the
way into the Imbi area and the TRX retail section.
Shoppers can
enjoy a dedicated vibrant pedestrian walkway that seamlessly connects major
shopping points within the Golden Triangle, boosting its profile as a major
international destination.
It is foreseen
that these changes will enhance the quality of the area, transforming Imbi into
the most preferred location in KL city centre.
The Bukit Bintang
City Centre (BBCQ is expected to contribute to the Golden Triangle's vibrancy
in the future. This 19.4-acre development, located at the crossroads of Jalan
Imbi and Jalan Pudu, is master-planned byjerde Partnership and will comprise
six blocks of serviced apartments, a retail and entertainment block, four-star
and five- star hotels, branded residences, serviced residences, strata and
corporate offices.
BBCC is expected
to appeal to the new generation of house seekers who want a convenient and
comfortable lifestyle environment. It already enjoys the presence of the
existing KL Monorail and light rail transit (LRT) on site, but the BBCC
management has had positive discussions with Prasarana to create an upgraded
transit hub to seamlessly connect the LRT together with the existing and future
monorail.
Bukit Bintang
City Centre chief executive officer Datuk Richard Ong is excited what the
future holds with BBCC. The development takes a cue from the Government's
vision to restore inner city living through regenerating the city and improving
the social fabric of the urban landscape.
In other parts
of the world, properties in the capital city are highly coveted as they provide
very conducive and liveable conditions for its inhabitants. In Malaysia, people
typically work in the city but stay in the suburbs.
This could be
due to the prohibitive price of the existing residential supply or the lack of
truly integrated offerings that can fulfil the lifestyle needs of new
generation of house buyers.
"We believe
this is an opportune time to transform the site by creating comprehensive
amenities such as modern workplaces,
sophisticated
dwellings, exciting entertainment and leisure offers that are also close to
nature.
"City
developments usually lack green features, but we have taken great pains to
create a huge rooftop park on top of the mall to ensure that our dwellers can
be close to nature. This rooftop park will be one of the largest green oasis in
the city centre.
"We believe
that BBCC will become an integrated development in the true sense of the word,
by virtue of the fact that it has the most comprehensive offers all under one
roof," Ong said.
Kua expects the
Golden Triangle to continue experiencing changes in the form of new
developments, as well as the mushrooming of more high-rises in place of the
old.
Plans are
already underway to redevelop certain parcels of land along Jalan Sultan
Ismail. This includes the Concorde Hotel site, the old Equatorial Hotel and the
MAS building, which has been bought by the Employees Provident Fund (EPF).
The Tradewinds
Square megadevelopment may see the Triangle's tallest building, comprising a
110-storey corporate office tower, a 61-storey mixed use tower, and a shopping
mall with a floor space of 1 million sqft.
Kempinski
Hotels, a world-leading European luxury hotelier, has chosen to open their
first hotel in Kuala Lumpur by 2020. The Kempinski Hotel Kuala Lumpur was
recognised by PEMANDU as one of the Entry Point Projects (EPP) under the
tourism national key economic areas (NKEA).
The Kempinski
Hotel Kuala Lumpur, with a committed investment value (excluding land cost) of
RM360mil, is expected to provide more than 700 new job opportunities.
The new MRT
lines will also boost the overall development of the Golden Triangle, enhancing
its appeal as a leading retail and tourist destination. In fact, land and
properties in the vicinity of the MRT lines have enjoyed an increase in value.
New developments in the surrounding area, including 8 Conlay, are expected to
enjoy the same price appreciation spillover effects.
The Golden
Triangle is also benefiting from the spillover impact from rapid development
around the KLCC area, notably the mushrooming of new branded residences.
"KSK Land
is proud to be partnering YOO and Kempinski Hotels to bring more options and
vibrancy to this area through Y008 serviced by Kempinski, the branded residence
component of 8 Conlay.
"We believe
8 Conlay will be an exclusive piece that property buyers and investors would
like to add to their portfolio. In fact, it is very rarely you get a branded
luxury residence sitting on a retail podium, on top of great location and
premium services.
"In
summary, Kuala Lumpur's Golden Triangle is not a static developed area. It is
transforming, in line with the nation's transformation to make Kuala Lumpur a
liveable and vibrant city," Kua concluded.
Adapted From The Star/August 3rd, 2016/Corporate Story/Area Focus
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